GOLDFINGER: THE DESIGN OF AN ICONIC FILM TITLE
In conjunction with the film exhibition 50 Years of James Bond
organized by Juliet Kinchin and Aidan O’Connor
The Museum of Modern Art - MoMA
11 West Fifty-third Street - New York
5 October 2012 – 18 March 2013
This small focus installation features the first film title sequence to enter MoMA’s collection as a design work in its own right, along with related preparatory material. As memorable as the film itself, the title sequence of Goldfinger (1964) captures the sexual suggestiveness and wry humor of the James Bond mythos. Scenes from the film are projected strategically onto starlet Margaret Nolan, while minimal credit texts balance each shot. It was designer and art director Robert Brownjohn (American, 1926–1970) who conceived, designed, and directed this sequence, one of the best examples of title design used to produce a salient film component, rather than a necessary afterthought. Brownjohn's short but influential career integrated the fields of design, advertising, film, photography and music. He moved in 1960 to London, where he was at the epicenter of the burgeoning “swinging '60s" scene. Brownjohn deployed type in dynamic, abstract forms, in this case illustrating both his mastery of modern graphic design and his ability to apply sophisticated graphic treatment to popular media.
